Thrive+ is a CPG company that researches, designs, and manufactures products to reduce alcohol's negative health effects in a safe, effective, and socially responsible manner. Their main product, Thrive+ After-Alcohol Aid, comes in three capsules and is taken before bed. Applying academic literature published in The Journal of Neuroscience, Thrive+'s founder brought lessons learned in the Princeton classroom to market through the means of a various people connected to Princeton, including alumni specializing in chemical patent law and professors of entrepreneurship. Today, Thrive+ has amassed over $100k in sales and has been covered by Inc. Magazine, USA Today, and The Huffington Post. Thrive+'s customers include medical doctors, professional athletes, and even Olympic Gold Medalists.
